Lowe's Returns as Official Home Improvement Partner of NFL for 2024-25 Season

Retailer's new marketing campaign, featuring NFL star power like Travis Kelce, speaks to all the ways the brand is helping millennial homeowners tackle home improvement needs MOORESVILLE, N.C., Sept. 3, 2024 /PRNewswire/ -- Today Lowe's announced the sixth-consecutive renewal of its contract with the NFL for the 2024-25 season and the continuation of its longstanding partnership with the Carolina Panthers and Dallas Cowboys. As part of this season's fully integrated marketing campaign, the home improvement ...