Coldwell Banker Acclaimed "Dream" Campaign to Spotlight Iconic Cities Across America

Core Insights - Coldwell Banker is launching a new advertising campaign for the 2024 football season, focusing on city love and encouraging viewers to envision their future homes in their dream cities [1][8] - The campaign will feature 30-second ads showcasing head-to-head matchups of popular cities, promoting the Coldwell Banker Move Meter tool for comparing key selling points like cost and quality of living [2][5] - The Move Meter tool has been recognized as the 1 most useful tool in real estate, aiding buyers and sellers in making informed decisions [2] Advertising Strategy - The "Dream" ad campaign will continue on Thursday evenings during the football season, aiming to inspire millions of fans [1][4] - Coldwell Banker has been recognized as having the 1 real estate ad for 12 consecutive years by ACE Metrix, indicating strong brand effectiveness [4] - The campaign will also include a Move Meter Match-Up series, integrating video and social media to compare cities based on football matchups [5] Market Insights - Data from the Move Meter indicates that between January and August 2024, the most searched city for relocation was Charlotte, NC, followed by Austin, TX, and a tie between New York and Tampa, FL [3] - The top searched cities for Q1, Q2, and Q3 of 2024 include Charlotte, Charleston, Tampa, Las Vegas, New York, Miami, Los Angeles, and San Diego [7] Brand Engagement - Coldwell Banker is enhancing its localized marketing efforts with over 100 customizable marketing materials for local affiliate offices, allowing for personalized branding [6] - The brand's approach combines innovation with design, reaching over 8 million viewers per game, which strengthens its connection with consumers [8] Company Background - Coldwell Banker Real Estate LLC operates with a network of over 98,000 affiliated sales professionals across approximately 2,700 offices in 40 countries, providing full-service residential and commercial real estate brokerage services [9] - The brand has a long-standing history of expertise and commitment to driving the industry forward, recognized as a top choice among customers [9]