DBG Announces Launch of AVO, A New Direct-To-Consumer Brand, After Successful Beta Test

Group 1 - Digital Brands Group, Inc. (DBG) has launched a new direct-to-consumer (DTC) brand named AVO, aimed at providing premium apparel at lower prices amidst rising retail prices due to inflation [1][2] - AVO targets a market segment between fast fashion and premium apparel, offering high-quality garments made in Los Angeles at price points closer to fast fashion [2][3] - The CEO of DBG, Hil Davis, indicated that initial sell-through results from beta testing suggest a strong product-market fit and significant customer interest, highlighting a substantial total addressable market for this opportunity [3] Group 2 - AVO's premise is that consumers should not have to choose between affordability and quality, with plans for monthly product drops and expansion into additional apparel categories [2] - DBG's business model focuses on owning customer "closet share" by leveraging data and purchase history to create personalized content for specific customer cohorts [5]