Investment Thesis - Olaplex Holdings is considered oversold and undervalued, with potential for recovery due to its strong product mix, balance sheet, and institutional ownership [2] - The company is focusing on reconnecting with industry professionals and expanding into the curly/textured haircare market to capture a larger market share [2] Business Overview - Olaplex specializes in haircare and was founded by scientists who developed a chemical solution to repair damaged hair [3] - The company generates revenue through three channels: Direct to Consumer (DTC), Professional, and Specialty Retail, with net sales totaling 453millionin2023[6]−TheProfessionalchannelaccountedfor39507.9 million and total assets of 1.76billionasofJune30,2024[14][13]−Thecompanyhasreducedlong−termdebtby12.42.98, indicating that shares are undervalued by 37% based on current market conditions [24]