Behavioral Science in Life Insurance Focus of New Study from Society of Actuaries Research Institute

CHICAGO, Sept. 12, 2024 /PRNewswire/ -- The Society of Actuaries (SOA) Research Institute, in collaboration with Reinsurance Group of America, Incorporated (NYSE:RGA), a leading global life and health reinsurer, announced findings from new research on behavioral science for the life insurance sector. This research simulated online term life insurance purchasing to test behavioral science techniques. The research report "Searching for Simplicity: Using Behavioral Science to make Life Insurance Product Inform ...