Crocs Targets Product Diversification and Bio-Circular Sustainability

Crocs, Inc. (CROX) has been making smart moves by diversifying its product range to attract more consumers. It continues to innovate with new product lines such as sandals and boots, which is driving product diversification and increasing customer appeal across different seasons. The brand's commitment to sustainability is evident through its use of bio-circular Croslite, which now accounts for over 80% of its materials, including in its iconic Classic Clog. This innovation maintains Crocs' signature style, ...