Core Insights - Crown Royal hosted an exclusive celebration honoring military veterans, featuring Kane Brown's performance, emphasizing the brand's commitment to the military community [1][2] - The partnership with Kane Brown highlights Crown Royal's dedication to supporting veteran-focused charities like CreatiVets, which has aided over 1 million servicemen and women [2] Company Overview - Crown Royal is the number-one selling Canadian whisky brand globally, known for its smooth and elegant flavor, and has a rich history dating back to 1939 [3] - The brand is part of Diageo, a global leader in beverage alcohol with a diverse portfolio of brands sold in over 180 countries [4] Charity Initiatives - CreatiVets, a non-profit organization, uses art and creative writing to help wounded veterans heal from post-traumatic stress and traumatic brain injury [5] - Crown Royal's initiatives reflect a broader commitment to living generously and supporting organizations that empower veterans [2][5]
CROWN ROYAL AND KANE BROWN CELEBRATE LONG-STANDING PARTNERSHIP AND THE FINALE OF THE 'IN THE AIR' TOUR WITH A SPECIAL SALUTE TO MILITARY VETERANS