Crocs Launches the Keep It Going Classic Clog Made with 25% Recycled Material from Consumers' Well-Loved Shoes

Core Viewpoint - Crocs has made significant progress towards its circularity goals by launching the limited-edition Keep It Going Classic Clog, which incorporates 25% post-consumer recycled content from shoes collected through its 'Old Crocs. New Life' program [1][2]. Group 1: Product Launch and Features - The Keep It Going Classic Clog features 25% post-consumer recycled content and follows Crocs' achievement of 25% biocircular content across its Croslite material portfolio [1][2]. - The clogs are designed with a unique color named Moon Dust, which includes visible specs of recycled material, and each pair is distinct due to its recycled nature [4]. - The product is available online and in select retail locations in the U.S. at the same price point as the Classic Clog [4]. Group 2: Sustainability Initiatives - Crocs' 'Old Crocs. New Life' program has collected shoes for recycling since its pilot launch last October, with a nationwide expansion in May [3]. - Gently used Crocs are donated to Soles4Souls, while those that cannot be reused are processed into post-consumer recycled materials for new products [3]. - The company aims to reduce waste in manufacturing and promote a circular economy for footwear [5]. Group 3: Corporate Commitment - Crocs is committed to creating circular systems of production and consumption, emphasizing the importance of consumer engagement in sustainability efforts [3]. - The company sources repurposed bio-based waste to produce bio-circular Croslite, with over 80% of its footwear materials being Croslite [7].