Criteo Inks Partnership With Belk to Launch Belk Media Network

Criteo (CRTO) announced its partnership with Belk on Tuesday to introduce the Belk Media Network and to connect Belk's customers with brands effectively. The partnership will enable brands in apparel, home, beauty, and accessory categories to enhance awareness and sales on Belk's premises. Criteo's technology will aid in maximizing the utilization of Belk's first-party data to effectively target highearning shoppers, primarily women. CRTO to Benefit From Strong Portfolio Criteo will provide a competitive ad ...