New IBM study: Insurance leaders agree that rapid adoption of generative AI is necessary to compete, but insurance customers express reservations

C-suite executives see generative AI as both a risk and an opportunityARMONK, N.Y., Oct. 16, 2024 /PRNewswire/ -- New research by IBM's (NYSE: IBM) Institute for Business Value identifies a disconnect between how insurers and their customers prioritize the use of generative AI, with industry executives focusing on experience while their clients are seeking personalized risk products and insights.Findings from a survey of 1,000 insurance c-suite executives in 23 countries and 4,700 insurance customers in nin ...