Rongtai health(603579) 证券时报网·2024-10-18 06:07Core Viewpoint - The strategic partnership between Rongtai Health and XREAL aims to integrate AR technology into the massage chair industry, potentially driving significant advancements and applications within the sector [1] Group 1: Partnership Details - Rongtai Health and XREAL have signed a strategic cooperation agreement focusing on technology integration and channel sharing [1] - The collaboration is expected to enhance user experience, personalized health management, virtual relaxation environments, and increase social interaction [1] Group 2: Technological Integration - XREAL, a leader in the AR field, is expanding AR applications, including partnerships with Qualcomm to explore 5G AR applications and collaborations with NIO and BMW for new spatial computing experiences [1] - The integration of AR technology will allow users to visualize massage program feedback and receive professional health advice while using the massage chair [1] Group 3: Market Strategy - The partnership will enable mutual sales channel access, allowing Rongtai Health's massage products to be sold through XREAL's channels and vice versa [1] - The collaboration aims to enhance market coverage through complementary channels, bundling, and joint marketing efforts to promote the consumer-grade AR ecosystem [1] Group 4: Previous Collaborations - Rongtai Health has previously engaged in deep collaborations with prestigious universities and technology companies, focusing on smart voice interaction, VR upgrades, and various fields such as health data and software development [1] - The company is committed to embracing change and exploring new growth potentials through technological innovation and market insights [1]