Truelink Capital Signs Deal to Acquire GES from Viad Corp

Core Insights - Truelink Capital has entered into a definitive agreement to acquire GES, a prominent player in the global exhibition and event industry, with the transaction expected to close by the end of 2024 [1][4] Company Overview - GES, established over 90 years ago, is recognized for its world-class exhibition, event, and brand activation solutions, operating across North America, Europe, and Asia [2] - The company offers comprehensive services including strategy, creative design, logistics, and event production, catering to various industries such as healthcare, aerospace & defense, financial services, manufacturing, technology, and retail [2] - GES has expanded into adjacent verticals, becoming a trusted partner for associations, independent organizers, corporate marketers, exhibitors, and agencies [2] Strategic Importance - The acquisition is seen as a strategic opportunity for Truelink Capital to enhance GES' offerings and expand into the agency vertical through Spiro [3] - Truelink Capital aims to invest in GES' existing services while pursuing organic growth and strategic acquisitions, leveraging GES' long-standing client relationships and adaptability [3] - Post-acquisition, GES' President Derek Linde will assume the role of President & CEO, indicating continuity in leadership [3][4] Investment Focus - Truelink Capital is a middle-market private equity firm focused on creating long-term value through partnerships with industry-leading companies, particularly in the industrials and tech-enabled services sectors [5] - The firm has a successful track record of operationally focused investments, indicating a commitment to enhancing GES' capabilities in technology and creative services [4][5]