MobileFuse Bolsters Retail Media Capabilities with Criteo Commerce Audiences

Partnership Overview - MobileFuse announces a strategic partnership with Criteo to enhance its retail media capabilities by integrating Criteo's Commerce Audiences into its platform [1] - The partnership aims to provide retail brands and advertisers with more effective audience discovery and engagement, driving conversions [1] Criteo's Commerce Audiences - Criteo's Commerce Audiences are built from real-time shopping signals, including site activity, ad engagement, browsing, and cart activity, to predict consumer buying behavior [2] - These audiences consist of high-intent users actively navigating ecommerce sites, enabling advertisers to connect with consumers at every stage of their buyer journey [2] MobileFuse's Capabilities - MobileFuse's SDK delivers higher fill rates, eCPM, CTR, and revenue compared to other oRTB solutions with similar bid request volumes [3] - The company supports alternative IDs like UID2 0 and RampID, and offers direct app integrations via its SDK, ensuring broader audience reach across premium mobile and CTV in-app supply [3] Industry Impact - The partnership leverages Criteo's Commerce Audiences, which represent trillions of consumer journeys across 700 million daily active users, to enhance campaign performance for advertisers [4] - As retail media grows in importance, MobileFuse is committed to providing solutions that help clients maximize ROI in existing and emerging channels [4] Company Background - MobileFuse is one of the largest in-app, CTV, and DOOH advertising platforms, serving leading brands, agencies, bidders, and app developers across various verticals [5] - The company combines moments-based targeting, patented location verification, custom creative, and data-driven insights to reach highly curated audiences [5] - Founded in 2009, MobileFuse is headquartered in New York City and achieved carbon negative status in 2022 [5]