Braze Is Positioned To Capture Share In A Growing Market, Says Bullish Analyst

Company Performance - Shares of Braze Inc have lost close to 40% year to date [1] - Shares of Braze declined by 0.30% to $30.78 at the time of publication on Tuesday [2] Analyst Coverage and Rating - Stifel analyst Parker Lane initiated coverage of Braze with a Buy rating and price target of$37 [1] - Braze is well-positioned to capture market share in the customer engagement software segment [1] Market Trends and Opportunities - Consumer expectations are shifting to more personalized brand experiences [1] - Increase in digitally native consumers and gen AI-powered marketing are favoring customer engagement providers [1] - Braze is viewed as a tightly integrated and extensive customer engagement platform compared to larger marketing platforms and point-solution martech vendors [2] Company Strategy and Market Position - Braze has built a leading-edge multi-channel marketing platform that is difficult to replicate [2] - The company has incorporated strategic changes this year that should materially lower customer friction [2] - Braze remains in its early days of capturing its addressable market [2]