Hoka Shoes Sales Surge, Driving Deckers Outdoor's Earnings and Stock Higher

Core Insights - Soaring demand for Hoka brand shoes significantly contributed to Deckers Outdoor's better-than-expected earnings and revenue for the second quarter, resulting in a notable increase in stock price [1] - Hoka sales increased by nearly 35% year-over-year, while Ugg brand sales rose by 13% [2] - The company has raised its full-year revenue outlook, anticipating approximately 12% growth to $4.8 billion, up from a previous estimate of 10$4.7 billion [2] Financial Performance - Deckers Outdoor reported second-quarter fiscal 2025 diluted earnings per share (EPS) of $1.59, with revenue rising 20.1$1.31 billion, both surpassing analysts' expectations [1] - Hoka sales reached $579.9 million, reflecting a 34.7$689.9 million, marking a 13% rise [2] - Domestic revenue grew by 14.2% to $853.9 million, and international revenue surged by 33$457.4 million [2] Market Reaction - Following the earnings report, Deckers shares increased over 12% to $170.41 in early trading, with a year-to-date gain of more than 50% [2]