Hoka and UGG owner's shares race ahead — leaving rival Nike in the dust

Core Insights - Deckers Outdoor's shares increased over 10% after raising its annual forecast, anticipating strong demand for its Hoka and UGG brands during the holiday season [1][2] - The company reported a nearly 35% increase in Hoka sales to $570.9 million and a 13$689.9 million [1][2] - Deckers raised its annual sales expectations to a 12% increase to $4.8 billion, surpassing the previous forecast of a 10$4.7 billion [1] Financial Performance - Deckers reported a net sales increase of 20.1% to $1.3 billion, exceeding expectations of$1.2 billion [2] - The adjusted profit per share was $1.59, above estimates of$1.23 [2] Market Position and Strategy - Analysts noted Deckers' strong market position and healthy brand portfolio, which is expected to drive long-term growth [1] - The rise in running clubs has benefited Hoka, increasing its visibility in retail spaces like Dick's Sporting Goods and Nordstrom [1] - Increased marketing investments are viewed as a strategic decision to support top-line growth [1]