Core Viewpoint - Zhaoxun Media reported a strong performance in Q3 2024, driven by increased domestic travel and strategic expansion in digital media, particularly in high-speed rail and outdoor advertising sectors [1] Financial Performance - In Q3 2024, the company achieved operating revenue of 504 million yuan, representing a year-on-year growth of 16.59% [1] - The net profit attributable to shareholders reached 67.216 million yuan [1] Industry Trends - Domestic travel reached a record high, with 4.237 billion trips taken in the first three quarters of 2024, an increase of 563 million trips or 15.3% year-on-year [1] - National railway passenger volume increased by 13.5% year-on-year, totaling 3.33 billion passengers from January to September [1] Company Expansion - Zhaoxun Media has established a digital media network covering all 31 provincial-level administrative regions in China, reaching over 2 billion passengers annually [1] - The company has signed resource usage agreements with all 18 domestic railway bureau groups and operates 5,310 digital media screens, making it one of the largest digital media operators in the high-speed rail advertising sector [1] Outdoor Advertising Initiatives - The company is actively developing its "second curve" outdoor advertising business, launching large-scale naked-eye 3D screens in major commercial districts across several cities [1] - Notable brands such as Huawei, Moutai, and Nongfu Spring have engaged in advertising campaigns through Zhaoxun Media's outdoor platforms [1] Digital Content Innovation - The company is leveraging AI technology to enhance marketing efficiency and has produced several public art pieces in naked-eye 3D format, gaining significant media attention [1] - A notable project, the "Take Home" campaign, showcases the company's digital content production capabilities by creating an immersive advertising experience [2]
兆讯传媒发布三季报 双曲线收益稳步发展