Wyndham Grows Direct Franchising Business in China; Signs Nearly 600 Hotels Over Five Years

Today, Wyndham is the largest U.S. based hotel company in China by number of properties, with a footprint spanning more than 1,600 hotels and more than 180,000 rooms across 13 of its 25 brands. In the first half of 2024 alone, Wyndham signed direct franchise agreements for more than 70 hotels in key markets including Beijing, Jiangsu and Guangdong. The milestone comes amidst a travel and tourism surge in China, where it is on track to become the world's largest travel and tourism market by 2035, giving owne ...