BABA(BABA) Prnewswire·2024-10-30 13:00Core Insights - AliExpress has launched the AliExpressDirect initiative to support U.S.-based retailers, allowing them to access its growing customer base with 0% commission and $0 onboarding costs during a special introductory period [1][2][4] Group 1: Initiative Overview - AliExpressDirect aims to help local businesses reach a diverse customer base, providing marketing, business, and customer service support at no charge [2] - The platform offers a simple process for local retailers to open shops, featuring tools for optimizing product listings, pricing, and promotions [3] - API integration will be launched in 2025, enabling seamless synchronization of product listings, inventory, orders, and returns with existing systems [3] Group 2: Retailer Success Stories - Local retailers, such as The PCA Companies, are experiencing positive momentum on the platform, leveraging AliExpress' reach to enhance their omnichannel strategy [5][6] - Cre8travel is diversifying revenue streams and expanding into new regions with the help of AliExpress, focusing on product innovation without advertising concerns [6][7] - JemJem, a major reseller of refurbished products, anticipates significant business scaling by tapping into AliExpress' customer base [7] Group 3: Consumer Benefits - U.S. consumers will benefit from a greater diversity of products, shorter delivery times, and improved customer support by shopping from local sellers on AliExpress [8] - A recent consumer insights report indicates that 65% of U.S. shoppers prioritize value when shopping locally, aligning with AliExpress' commitment to support local retailers [9] Group 4: Market Position - AliExpress operates in over 100 countries, attracting more than 150 million shoppers globally, and has seen a 60% year-over-year increase in order volume as of December 31, 2023 [10][11] - The platform's monthly average visits in the U.S. reached 24.2 million in 2023, marking a 290% year-on-year increase [11]