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7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
SBUXStarbucks(SBUX) CNBC·2024-10-31 12:17

In this articleSBUXBrian Niccol, CEO of StarbucksAnjali Sundaram | CNBCStarbucks CEO Brian Niccol shared more details about the company's turnaround strategy during the company's quarterly conference call on Wednesday.For three straight quarters, Starbucks has reported declining sales. But the coffee chain is hoping that some easy tweaks to its U.S. business will pay off and help reverse the trend as it plots a more ambitious and comprehensive game plan.Many of the coming changes are meant to help Starbucks ...