西麦食品:未来会进一步拥抱线下渠道 将在中腰部、尾部的零食渠道品牌投入更多的资源
Group 1 - The core viewpoint of the article is that Ximai Foods plans to enhance its offline channel engagement and invest more resources in mid-tier and lower-tier snack channel brands to boost sales growth [1] - The company indicated that the fourth quarter is a traditional peak sales season, and it will increase its e-commerce spending compared to the third quarter, emphasizing a long-term view on expenditure strategy [1] - The company believes that as it scales up and optimizes its online strategies, the brand's potential will be further released, leading to improved profit margins through spillover effects to other channels [1]