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Visa Uses More Than 500 Generative AI Applications
VVisa(V) PYMNTS.com·2024-11-01 19:22

Group 1: Visa's AI Initiatives - Visa utilizes over 500 generative artificial intelligence applications and plans to expand this number to enhance its technological edge and combat fraud threats [1] - The company has invested $3.3 billion in AI and data infrastructure over the past decade [2] - Visa's AI tools include applications for identifying security bugs, assisting with billing cycle selections, and chatbots for specialized business inquiries [2] Group 2: Challenges and Future Outlook - Measuring the return on investment (ROI) for AI tools can be complex, particularly for productivity applications, while fraud prevention tools have more quantifiable ROI [3] - Visa's President of Technology envisions teams of "AI employees" managed by humans, with each AI focused on specific tasks and grouped under human oversight [3] Group 3: Industry Trends - Generative AI is increasingly being adopted in the financial sector, with 83% of financial professionals indicating their institutions' interest in this technology [4] - Among these professionals, 32% anticipate using AI to deliver more personalized services to clients [4] Group 4: Competitor Developments - Mastercard has launched its first generative AI application aimed at streamlining the customer onboarding process by automating routine tasks and providing answers to customer inquiries [5]