Hershey Expands Sweets Portfolio with Acquisition of Sour Strips

Core Insights - The Hershey Company has acquired Sour Strips, a rapidly growing sour candy brand known for its strong social media presence, enhancing Hershey's offerings in the candy category and reaching new consumers for snacking occasions [1][2] - Sour Strips was founded in 2019 by social media personality Maxx Chewning, who will continue to lead marketing and innovation efforts for the brand under Hershey [1][2] - The acquisition aligns with Hershey's strategy to accelerate growth in the sweets segment and innovate within the confectionery category [2] Company Overview - The Hershey Company is a leading snacks company with over 20,000 employees globally, generating more than $11.2 billion in annual revenues from over 90 brand names in approximately 80 countries [3] - Iconic brands under Hershey include Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Twizzlers, and various salty snacks [3] - Hershey has a long-standing commitment to ethical and sustainable operations, with a focus on helping children succeed through equitable access to education [4]