Game On! GoDaddy Returns to Super Bowl Advertising

Core Insights - GoDaddy is launching GoDaddy Airo™, an AI-powered platform aimed at helping small business owners quickly establish their online presence, with a promotional campaign set to debut during Super Bowl LIX [1][5][6] Group 1: Product Overview - GoDaddy Airo enables users to get online in minutes, increase website traffic, boost sales, and enhance social media engagement [3][8] - The service has already attracted nearly 3 million customers in the U.S. and is expanding to 180 countries [3] Group 2: Marketing Strategy - GoDaddy will return to Super Bowl advertising after an eight-year absence, featuring a 30-second ad during the fourth quarter, which will kick off a yearlong marketing campaign in the U.S. [6] - The ad is part of GoDaddy's mission to empower entrepreneurs and make business opportunities more inclusive [4][5] Group 3: Leadership Perspective - CEO Aman Bhutani emphasized the transformative role of AI for entrepreneurs and the goal of enabling anyone with an idea to start a business quickly [5]