SOBR Safe(SOBR) Prnewswire·2024-11-13 14:00Core Insights - SOBR Safe, Inc. has launched SOBRsure™, a wristband device that detects alcohol through advanced transdermal technology, aimed at supporting sobriety and recovery [1][3][7] Product Features - SOBRsure offers real-time detection of alcohol, continuous monitoring, and instant alerts to authorized users via a user-friendly app [5][7] - The wristband is designed to be sleek and discreet, resembling a fitness tracker, and is sweat-proof and water-resistant [5][6] - It includes GPS tracking capabilities and provides historical reporting options for users to demonstrate alcohol compliance [5][6] Market Application - SOBRsure is targeted at individuals seeking to abstain from alcohol, as well as high-risk industries such as transportation, construction, and manufacturing to enhance workplace safety [4][6] - The device serves as an accountability tool for families and employers, providing peace of mind while supporting individuals on their sobriety journey [3][4] Pricing and Availability - SOBRsure is available for purchase at a retail price of 39.99 per month for BASIC and $59.99 for PLUS, which includes historical reporting [5][6]