Noodles & Company Puts a New Twist on Its Iconic Mac & Cheese with New Specialty Menu Launch in Select Test Markets

Core Insights - Noodles & Company is launching a new lineup of specialty Mac & Cheese dishes, enhancing its menu with bold flavors and made-to-order options available in select markets [1][3][4] Product Innovation - The new specialty Mac & Cheese offerings include Buffalo Chicken Ranch, Garlic Bacon Ranch, and Pulled Pork BBQ, each featuring unique ingredients and flavors [3][4] - The Wisconsin Mac & Cheese remains the best-selling item, with over 10 million bowls sold in 2023 [3] Culinary Evolution - The introduction of specialty Mac & Cheese marks a significant step in the brand's culinary evolution, with additional new dishes like Chicken Riggie and a Green Goddess Salad being tested in select markets [5] Customer Engagement - Noodles & Company offers a "Goodness Guarantee," allowing customers to exchange their dish for another if they are not satisfied [6] - The Noodles Rewards program provides incentives for customers, including a free entree after the first purchase and exclusive offers [7] Catering and Convenience - The new Mac & Cheese dishes are available for catering, making them suitable for various events, and can be ordered online or via the mobile app [8] Company Background - Noodles & Company has been serving diverse noodle dishes since 1995, with over 460 locations and a strong reputation for employee benefits and community engagement [9]