Lifeist Appoints Andrea Judge as Chief Executive Officer and Joins the Board of Directors

Core Viewpoint - Lifeist Wellness Inc. has appointed Andrea Judge as the new Chief Executive Officer, effective immediately, to lead the company into its next growth phase [1][3]. Company Leadership - Andrea Judge, previously CEO of Mikra Cellular Sciences Inc., has a strong background in sales, marketing, and executive management, making her well-suited for the role [2][3]. - The Board of Directors expressed gratitude to outgoing CEO Meni Morim for his contributions over the past five years, during which the company navigated significant challenges and repositioned itself in the health and wellness sector [3][4]. Strategic Focus - Under Andrea Judge's leadership, Lifeist aims to capitalize on growth momentum from Mikra, focusing on new marketing initiatives and expanding its health and wellness portfolio [3][4]. - The company reaffirms its commitment to the health-tech space and plans to leverage its expertise to develop innovative, science-backed products that meet evolving consumer needs [3][4]. Company Background - Lifeist Wellness Inc. is positioned at the forefront of the post-pandemic wellness revolution, utilizing advancements in science and technology to create innovative products that support human wellness [5].