ZETA(ZETA) GlobeNewswire News Room·2024-11-26 21:51Lawsuit Overview - A class action lawsuit has been filed against Zeta Global Holdings Corp on behalf of investors who acquired securities between February 27 2024 and November 13 2024 [1] - Investors have until January 21 2025 to apply to be appointed as lead plaintiff in the lawsuit [1] Allegations Against Zeta - Zeta allegedly used two-way contracts with third-party consent farms to artificially inflate revenue growth and engage in round-tripping of revenue [2][3] - The company is accused of collecting customer data from sham websites that deceive millions of consumers each month into handing over private data under false pretenses [2] - Zeta allegedly operates fake job boards designed to trick individuals into submitting personal data under the pretense of job applications [2] - The company's most valuable data reportedly comes from these predatory consent farms which are responsible for almost the entirety of Zeta's growth [2][3] Market Impact - Following the publication of the Culper Research report on November 13 2024 Zeta's share price declined by 28 22 to $17 76 [2] Legal Representation - Kirby McInerney LLP a New York-based plaintiffs' law firm is handling the class action lawsuit [5] - The firm has a history of recovering billions of dollars for shareholders in securities litigation [5]