NIU Launches Direct-to-Consumer Sales of its XQi3 All-Electric On and Off-Road Dirt Bike

Core Insights - NIU Technologies has launched a nationwide direct-to-consumer (D2C) sales platform for its electric dirt bikes, the XQi3 Wild and XQi3 Street, enhancing accessibility for customers [1][2] - The NIU Moto Sales Platform (NMSP) integrates e-commerce with a dealer network, allowing customers to shop, finance, and finalize purchases online [2][3] - The platform aims to revolutionize the electric vehicle (EV) industry by providing a seamless purchasing experience, regardless of local dealer adaptation [3] Company Developments - The NMSP allows for real-time titling, registration, and financing options, with bikes shipped directly to customers or local dealers for assembly [2] - NIU has partnered with Ekho Dealer to enhance the sales processing engine and assist dealers in digitizing transactions [4] - The company has sold over 4.6 million electric vehicles since its inception in 2015, with users traveling over 25 billion kilometers globally [6] Industry Impact - The launch of the NMSP is seen as a significant milestone for both NIU and the broader EV industry, promoting innovation and accessibility [3][5] - The platform is expected to drive online-to-offline traffic, benefiting both NIU and its network of over 100 dealers across the U.S. [3]