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Auddia Announces Acceleration of User Retention Momentum into Q4 in Support of Subscription Revenue Growth in 2025
AUUDAuddia(AUUD) GlobeNewswire News Room·2024-12-04 13:01

Core Insights - Auddia Inc. has achieved a 30-day user retention rate of 21% in October, significantly surpassing its internal goal of 10% [1] - The company is implementing subscription conversion optimization strategies starting this quarter, with updated metrics and new revenue expected to be reported in Q1 2025 [1][2] User Retention and Product Enhancements - The company has focused on improving user retention through a series of product enhancements, resulting in a retention increase from 5% to over 20% over the past year [2] - Key enhancements include ad-free podcast listening, integrations with Apple CarPlay and Android Auto, and various user experience improvements under the faidr 3.1 initiative [2] Future Revenue Expectations - Auddia anticipates that continued improvements in the faidr app will support user retention and facilitate conversions to paid subscriptions as it transitions to driving subscription revenue in 2025 [2] - The company plans to report new subscription revenue metrics in the first quarter of 2025 [1][2]