BABA(BABA) Prnewswire·2024-12-05 12:00Core Insights - Alibaba International has launched Pic Copilot, an AI-driven e-commerce design tool aimed at helping small and medium-sized enterprises (SMEs) in the U.S. reduce costs and increase sales [1][2] Group 1: Product Features - Pic Copilot includes 12 user-friendly, one-click advanced AI design tools for tasks like image background swapping, image perfection, virtual try-ons, and ad generation [2] - The tool leverages real-life e-commerce data to enhance product imagery and videos, leading to a double-digit average increase in click-through rates [3][4] - The latest version of Pic Copilot is built on 250 million parameters and focuses on sales metrics, analyzing how background elements in images affect click-through rates across 240 product categories [4] Group 2: User Benefits - The platform features a virtual try-on option for various skin tones and body types, allowing users to upload personal images, which saves time and resources by eliminating the need for professional models [5] - Pic Copilot offers U.S.-specific graphic theme templates for national holidays and celebrations [6] - During the Black Friday trial, over 35,000 users created marketing materials, generating average savings of over $200 per user, with the virtual try-on feature helping over 10,000 merchants save thousands in shooting expenses [7] Group 3: User Engagement - Newly registered U.S. SMEs receive 50 free credits to refresh marketing materials for up to 15 products at no cost, with over 60% of users opting to renew their marketing materials [8]