The Alkaline Water Company CEO Issues Open Letter to Shareholders on Progress Within Two Distinct Growth Opportunities

Core Insights - The Alkaline Water Company is focusing on advancing its business model and plans for future growth in the alkaline water market, which is valued in the billions [1][2] Industry Overview - The alkaline water market consists of two main segments: pH-enhanced purified water and naturally alkaline spring waters, both of which are experiencing strong consumer demand and are highly fragmented, presenting opportunities for consolidation and growth [2] Strategic Initiatives - Co-Packing Network Development: The company is initiating discussions with strategic co-packing partners across the nation to enhance bottling capabilities for various package formats [3] - Market Position Enhancement: The company plans to file a Form 211 application with FINRA to establish eligibility for proprietary broker-dealer quotations, which will aid in executing strategic acquisitions [4] - Distribution Network Rebuilding: The company is reconnecting with its established network of suppliers, brokers, and distributors to rebuild its market presence across all trade channels [5] Historical Context - Under previous leadership, the company expanded to over 75,000 stores nationwide, becoming the largest independent enhanced water company in the U.S. This experience provides valuable insights for the next growth phase [6] Market Trends - The increasing focus on health and wellness in the country creates a favorable environment for the company's return, as it aims to provide premium water products that contribute to consumer wellness [7][8]