Well+Good Launches Annual Wellness Trends Report

Core Insights - Well+Good has launched its annual Wellness Trends report for 2025, highlighting products, platforms, and concepts expected to dominate the wellness industry in the coming year [1][2] - The report emphasizes a shift towards individualized wellness journeys rather than a one-size-fits-all approach, reflecting the evolving nature of the wellness industry [2][3] Industry Trends - Soft vs. Hard Wellness: The industry is seeing a dual approach where some consumers prefer simpler wellness practices like wellness walks, while others opt for technology-driven solutions such as gadgets and health trackers [3] - Life-stage Beauty: Skincare and makeup brands are increasingly catering to different age groups, recognizing the unique beauty needs from the 20s to 60s and beyond [3] - Embracing Biophilia: There is a growing recognition of the health benefits of nature, with consumers prioritizing outdoor activities to reduce stress and improve well-being [3] - Party of 1: The trend of valuing solo time is rising, with individuals seeking moments of solitude in an increasingly busy world [3] - Financial Wellness: Gen Z is focusing on their financial health, prioritizing experiences over material possessions and recognizing the link between mental health and financial stability [3] - Restorative Tourism: Consumers are shifting towards vacations that emphasize relaxation and rest, moving away from hectic travel schedules [3]