Core Viewpoint - JetBlue Airways is planning to introduce domestic first-class seats in 2026 on aircraft that do not feature its premium Mint class, aiming to attract higher-paying customers and return to profitability [1][2]. Group 1: Product Development - All Airbus aircraft in JetBlue's fleet that lack the Mint class will be equipped with two or three rows of domestic first-class seats [2]. - The concept of expanding a version of Mint, referred to as 'mini-Mint' or 'junior Mint', has been explored, but it cannot be replicated on shorter flights, necessitating a new solution for passengers seeking more space [3]. Group 2: Management and Strategy - Marty St. George, JetBlue's president, has returned to the airline to assist new CEO Joanna Geraghty in achieving profitability and cost reduction, with a focus on core markets in Florida and the Northeast [4]. - JetBlue has a history of innovation in the U.S. airline industry, having introduced features like seat-back entertainment and affordable business class options to enhance customer experience [5].
JetBlue to bring 'Junior Mint' first class to domestic flights in 2026