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Advantage Solutions named among Chief Marketer's 2025 Top Agencies of the Year
ADVAdvantage Solutions(ADV) Newsfilter·2024-12-19 20:42

Core Insights - Advantage Solutions Inc. has been recognized as one of Chief Marketer's 2025 Top Agencies of the Year, highlighting its leadership in omnichannel marketing services [1][5] - The company has transformed its operations under a 'One Advantage' model to enhance support for retailers and consumer packaged goods (CPG) brands [1][2] - Advantage serves over 4,000 clients across more than 100,000 retail locations in the U.S. and Canada, affirming its extensive reach in the market [1] Company Achievements - Advantage is the No. 1 global provider of experiential marketing services, offering a variety of omnichannel solutions including in-store sampling, online order sampling, and digital engagement [2][3] - The company has received multiple industry recognitions, including being ranked the 16th largest agency worldwide and the 7th largest in North America according to the 2024 Ad Age Agency Report [5] - Advantage Unified Commerce (AUC) is recognized as Amazon's largest full-service partner and has received Amazon's Gold Tier recognition for excellence [3] Additional Honors - Amp, one of Advantage's omnichannel marketing agencies, has also been recognized by Chief Marketer, showcasing the company's diverse expertise across various marketing sectors [4][6] - The agency has won multiple awards in 2024, including accolades from the Shorty awards, Davey awards, Muse awards, Hermes awards, and Merit awards [6] Company Overview - Advantage Solutions is positioned at the intersection of CPG brands and retailers, leveraging data and technology to drive demand and facilitate product availability [7] - The company focuses on creating impactful experiences both in-store and online, optimizing merchandising, and enhancing e-commerce capabilities [7]