aiyingshi(603214) 证券时报网·2024-12-20 05:30Company Overview - Bandai Namco Group aims to share "dreams, entertainment, and emotion" globally, connecting people, society, and the world through unique entertainment experiences [2] - The Gundam Base is an official Gundam model store brand under Bandai Namco Group, targeting Gundam model enthusiasts worldwide [2] - Aiying Shi, a listed company in China, operates nearly 500 stores nationwide, with a strong presence in economically developed regions such as East China, South China, and Central China [6] Expansion Strategy - Aiying Shi and Bandai Namco (Shanghai) Entertainment Co Ltd plan to promote more THE GUNDAM BASE SATELLITE stores nationwide, leveraging their respective strengths to explore further collaboration opportunities [3] - THE GUNDAM BASE SATELLITE Suzhou store, operated by Mai Qu Le Commercial Co Ltd under Aiying Shi, officially opened in Suzhou Center on December 20 [4] - The opening of THE GUNDAM BASE SATELLITE Suzhou store marks an upgrade in Aiying Shi's industrial layout, targeting young consumer groups with diverse products and services [7] Market Performance - THE GUNDAM BASE SATELLITE stores, centered around young consumers, have become popular urban landmarks, offering limited-edition products and interactive activities [1] - Pop-up stores operated by Mai Qu Le in Changsha IFS and Hefei Heart City exceeded market expectations, generating high topic engagement and attracting significant foot traffic [5] - THE GUNDAM BASE SATELLITE Suzhou store is expected to become a new hotspot for Gundam model enthusiasts and a driving force for rejuvenating the consumption around Jinji Lake [5] Industry Impact - THE GUNDAM BASE SATELLITE stores serve as key platforms for promoting anime culture and stimulating creative potential, enhancing the entertainment experience for consumers [3] - Aiying Shi's "channel + brand + multi-industry" development strategy has established a significant competitive advantage in regions with diverse and personalized consumer demands [6] - The launch of THE GUNDAM BASE SATELLITE Suzhou store aligns with the transformation of the new consumption era, offering personalized and experiential products [7]