Comscore Expands Long-Term Local Currency Partnership with Gray Media to Include Advanced Audience Measurement in Multi-Year Agreement

Core Insights - Comscore has expanded its partnership with Gray Media in a multi-year agreement, continuing as a key local measurement currency provider and offering advanced demographics and audience insights [1][3] - The partnership will enable Gray Media to adopt Comscore's cross-platform measurement solution, Comscore Campaign Ratings (CCR), starting in 2025, allowing for comprehensive cross-platform insights and in-flight monitoring for advertisers [2][3] - Gray Media is the largest owner of top-rated local television stations in the U.S., reaching approximately 36% of U.S. television households, and has a significant presence in Hispanic TV households [3][5] Company Overview - Gray Media, headquartered in Atlanta, Georgia, operates in 113 television markets and includes the largest Telemundo Affiliate group with 43 markets [3] - Comscore is recognized as a leader in measuring digital and TV audiences, providing reliable cross-platform measurement solutions [3][7] Advanced Solutions - Gray Media will utilize Comscore's Advanced Audience solutions, including County, Automotive, Political data, and Plan Metrix, to provide advertisers with precise insights and deduplicated measurement across screens [5]