广发证券：微信小店有望给服装家纺行业带来新的业绩增长点

Group 1 - The core point of the news is that WeChat's "gift-giving" feature is being tested, which could significantly impact various industries, particularly the apparel and home textiles sector [3] - The "gift-giving" feature will be available for WeChat stores selling items priced under 10,000 yuan, excluding jewelry and education training products [1] - The introduction of this feature is expected to provide a new growth opportunity for the apparel and home textiles industry, especially as many companies have seen a decline in online revenue [2][4] Group 2 - Over half of the publicly listed apparel and home textiles companies that disclosed online revenue reported a decline in this area as of the first three quarters of 2024 [4] - The return rate for these companies has significantly increased, indicating potential challenges in maintaining sales [4] - If WeChat stores can leverage social features along with the "gift-giving" option to drive growth, it may lead to a turnaround for struggling companies in the sector [4]