Netflix Set For $150 Million NFL Christmas Test As Stock Heads To Best Year Since 2015

Core Insights - Netflix's NFL games represent a significant live advertising opportunity, potentially enhancing monetization for its ad-supported subscription tier through 2025 [2] - The company's stock has surged 91% year-to-date, positioning it for its best performance since 2015 [3][11] - Netflix is projected to achieve $39 billion in revenue and$8.7 billion in net profit for 2024, marking increases of 15% and 60% from 2023, respectively [4] Financial Performance - Netflix's $150 million investment for NFL game rights follows successful ratings from previous Christmas games, which ranked among the top 20 broadcasts in the U.S. [5] - The company has outperformed traditional media and streaming services, achieving an annualized return of 36% over the past five years [7] - The stock's performance places Netflix as the 13th-best performing stock on the S&P 500, significantly outperforming competitors like Disney and Comcast [11] Market Positioning - Only 7% of NFL games this season are available exclusively via streaming, indicating a growing market for streaming services in live sports [6] - Netflix's entry into live sports broadcasting, including rights to the FIFA Women's World Cup and WWE's "Raw," highlights its strategic expansion into this sector [5][8]