Financial Performance - Revenues for the third quarter of 2024 were RMB239.4 million (US34.1million),adecreaseof8.423.4 million), compared to RMB186.6 million in the same period last year, with a gross margin of 68.4%, down from 71.4% [19] - Operating income was RMB20.7 million (US2.9million),comparedtoRMB40.4millioninthesameperiodlastyear[12][19]−NetincomewasRMB25.1million(US3.6 million), down from RMB51.9 million in the same period last year, with basic and diluted net income per ADS at RMB0.48 (US0.07)andRMB0.47(US0.07), respectively [12][19] User Engagement - Average total Monthly Active Users (MAUs) reached a record high of 29.12 million, representing a year-over-year increase of 14.8% from 25.36 million [12][19] - The increase in MAUs was attributed to effective execution of user acquisition strategies and ongoing product innovation [19] Operating Expenses - Total operating expenses were RMB143.2 million (US20.4million),comparedtoRMB146.2millioninthesameperiodlastyear[13]−Salesandmarketingexpensesincreasedby12.78.7 million) due to strategic spending on promotional activities and brand enhancement [2] - General and administrative expenses decreased by 11.8% to RMB23.0 million (US3.3million)duetosavingsinpayrollandotheradministrativecosts[2][28]ShareRepurchaseProgram−TheboardofdirectorsauthorizedanextensionoftheexistingsharerepurchaseprogrambyanothertwelvemonthsthroughDecember31,2025,reflectingconfidenceinthecompany′sbusinessprospects[3]CashPosition−Cash,cashequivalents,andshort−terminvestmentswereRMB1,168.6million(US166.5 million) as of September 30, 2024, down from RMB1,213.8 million as of December 31, 2023 [8]