iQIYI(IQ) Prnewswire·2024-12-26 10:05Core Insights - iQIYI has announced the return of its "Light On Theater" brand, celebrating its fifth anniversary with seven new suspense-themed titles, reinforcing its leadership in the genre [1][4] - The new lineup includes notable titles such as "Low IQ Crime," "Let Wind Goes By," and "A Life for a Life," showcasing a mix of dark comedy and complex narratives [2][4] - The brand has gained global recognition, with series like "The Bad Kids" and "The Long Night" winning awards, and "Why Try to Change Me Now" being selected for the Berlinale Series [3][6] Company Developments - "Light On Theater" has become a benchmark for suspense storytelling in China since its launch in 2020, with "The Bad Kids" emerging as a cultural phenomenon [4][5] - iQIYI has expanded its genre-based approach with new brands like "Love On Theater" for romance and "Laugh On Theater" for comedy, indicating a commitment to diverse audience preferences [5] - The brand's success has led to a surge in high-quality suspense productions across the industry, establishing suspense as a sought-after genre in Chinese entertainment [4][5] International Recognition - "Light On Theater" has gained popularity in overseas markets, resonating with global audiences through universal themes of human nature [6][7] - The adaptation of "The Bad Kids" into a local version in Japan in 2024 highlights the widespread appeal of iQIYI's content [7]