Netflix(NFLX) Forbes·2024-12-27 01:23Core Insights - Netflix achieved record-breaking streaming viewership during its NFL Christmas Gameday, with an unduplicated audience of nearly 65 million U.S. viewers according to Nielsen [2][4] - The games featured significant matchups, including the Kansas City Chiefs vs. Pittsburgh Steelers and the Houston Texans vs. Baltimore Ravens, with the Chiefs winning 29-10 and the Ravens winning 31-2 [2] - The average viewership for each game exceeded 24 million, with the Chiefs-Steelers game averaging 24.1 million and the Ravens-Texans game averaging 24.3 million [3] - The NFL games streamed on Netflix were noted as the "most-streamed NFL games in U.S. history" [4] - Beyoncé's halftime performance peaked viewership at 27 million during the Ravens-Texans game, contributing significantly to the overall success of the event [5] - Netflix has a three-year deal with the NFL to stream two games annually on Christmas Gameday for $150 million per year [4] - The event also featured Mariah Carey during the pre-game show, enhancing the entertainment value [6] - Social media engagement was notable, with the hashtag BeyonceBowl trending at the No. 1 worldwide spot during her performance [9] - Global ratings and additional insights will be released on December 31, providing further details on the performance of the NFL Christmas Gameday [8]