Netflix(NFLX) Forbes·2024-12-27 03:07Core Insights - The NFL doubleheader on Christmas Day streamed by Netflix achieved record viewership, with the halftime show featuring Beyoncé peaking at over 27 million viewers, contributing to a total unduplicated audience of 65 million for the two games [1][2][6] - This event marked a significant milestone for Netflix, as it became the most streamed NFL games to date, surpassing previous records [6][12] - The NFL's Christmas Day games have consistently attracted large audiences, with the 2023 games averaging 28.7 million viewers across three broadcast networks last year, indicating a strong competitive landscape for viewership [3][10] Netflix's Performance - The first game, Kansas City Chiefs vs. Pittsburgh Steelers, averaged 24.1 million viewers, while the second game, Baltimore Ravens vs. Houston Texans, averaged 24.3 million viewers, both setting new streaming records [6][15] - Netflix's Christmas Day games dominated social media, with BeyonceBowl trending globally and Netflix occupying 10 of the top 12 trending topics on X in the U.S. [7] - The successful streaming of the NFL doubleheader contrasts with previous live events on Netflix, such as the boxing match between Mike Tyson and Jake Paul, which faced technical issues [8] NFL's Broader Context - NFL executive Hans Schroeder expressed excitement over the global reach of the games, with fans from all 50 states and over 200 countries tuning in [2] - The NFL has scheduled games on Christmas Day for five consecutive years, indicating a strategic move to capitalize on holiday viewership [14] - Prime Video's Thursday Night Football coverage is also performing well, averaging 13.3 million viewers, reflecting a growing trend in streaming sports content [9]