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Deckers Trades Above 50 & 200-Day SMA: Bullish Signal for Investors?
DECKDeckers(DECK) ZACKS·2024-12-30 14:16

Core Insights - Deckers Outdoor Corporation (DECK) is experiencing strong upward momentum, trading above its 50 and 200-day simple moving averages, indicating price stability and long-term bullish trends [1][2]. Stock Performance - DECK closed at 207.11,aboveits50daySMAof207.11, above its 50-day SMA of 184.79 and 200-day SMA of 161.58,reflectingacontinueduptrendandpositivemarketsentiment[2].Thestockiscurrently3.5161.58, reflecting a continued uptrend and positive market sentiment [2]. - The stock is currently 3.5% below its 52-week high of 214.70, achieved on December 20, 2024, with a 33.1% increase in the past three months compared to the Zacks Retail-Apparel and Shoes industry's 13.2% growth [5][6]. Operational Efficiency and Growth - Deckers has enhanced operational efficiency and growth initiatives, outperforming the broader Retail-Wholesale sector and the S&P 500 index, which grew by 7.2% and 5.2% respectively during the same period [6]. Brand Performance - The company's core brands, UGG and HOKA, are central to its success, with HOKA projected to become a multi-billion-dollar brand. In Q2 of fiscal 2025, HOKA sales increased by 34.7%, while UGG saw a 13% growth [9][10]. - Year-over-year increases in net sales for HOKA and UGG are anticipated at 24% and 5.4% respectively for fiscal 2025 [10]. Direct-to-Consumer (DTC) Business - The DTC business contributed significantly, with net sales rising 19.9% to 397.7millionandcomparablenetsalesincreasingby17397.7 million and comparable net sales increasing by 17%. DTC revenues are expected to grow by 12.6% in fiscal 2025 [11]. Wholesale Channel Success - Wholesale revenues surged 20.2% year over year, reaching 913.7 million, driven by strong performances from HOKA and UGG, with wholesale revenues rising 33% and 14% respectively [12][13]. International Expansion - International sales jumped 33% year over year, supported by strategic investments in new stores and retail locations, with expected revenue growth of 15.5% in fiscal 2025 [14][15]. Financial Outlook - Total revenues for fiscal 2025 are projected at 4.8billion,a124.8 billion, a 12% increase from the previous year, with HOKA expected to achieve 24% growth and UGG mid-single-digit growth [16]. - The gross margin outlook has been revised to 55-55.5%, and EPS guidance has been raised to 5.15-5.25,reflectingimprovedprofitabilityfrom5.25, reflecting improved profitability from 4.86 in the prior year [17]. Analyst Sentiment - Analysts have positively revised the Zacks Consensus Estimate for EPS, with current fiscal year estimates increased by one penny to 5.49pershare,andnextfiscalyearsestimateraisedto5.49 per share, and next fiscal year's estimate raised to 6.22 per share [18][19].