Comscore Appoints New Chief Marketing Officer

Core Insights - Comscore has appointed Jackelyn Keller as Chief Marketing Officer, bringing extensive experience in TV, streaming, digital, and programmatic advertising [1] - Keller's previous roles include head of market intelligence and global product strategy at Samsung Ads and global head of product marketing at Quantcast, positioning her to enhance Comscore's brand [1] - Comscore aims to leverage Keller's expertise to innovate measurement strategies and facilitate collaboration in the evolving media landscape [1] Company Overview - Comscore is a global leader in measuring and analyzing consumer behaviors, with a focus on digital, linear TV, and over-the-top viewership intelligence [1] - The company has been a pioneer in measurement innovation for over 25 years, adapting to changing consumer behaviors and the convergence of digital and real-world experiences [1] - Comscore provides media buyers and sellers with the tools to quantify multiscreen behavior and make informed business decisions [1]