Netflix(NFLX) Newsfile·2025-01-03 17:34Core Insights - Wi Ha-jun of MSteam Entertainment has reprised his role in the second season of "Squid Game," which has become Netflix's biggest TV debut ever, achieving historic viewership records [2][3][4] Group 1: Performance Metrics - The second season of "Squid Game" topped charts in 93 countries, including major markets like the US and Canada, and garnered 68 million views within its first week [3][6] - The series has recorded nearly 500 million hours watched globally since its premiere on December 26, 2024, surpassing the first season's viewership records [3][4] - It is projected to generate an estimated profit of at least 1.5 trillion Korean Won (approximately USD 1 billion) based on trends from the first season [3][4] Group 2: Industry Impact - The success of "Squid Game" is expected to enhance Wi Ha-jun's global branding and commercial value, which will likely lead to more lucrative projects for MSteam [6][8] - The series has been nominated for Best Television Drama at the upcoming 82nd Golden Globes, indicating its critical acclaim and industry recognition [5] - MSteam's financial performance is anticipated to improve due to the increased visibility and success of its artists, particularly Wi Ha-jun [8]