Celsius(CELH) Seeking Alpha·2025-01-04 00:01Investment Analyst Background - Amrita runs a boutique family office fund in Vancouver, focusing on sustainable, growth-driven companies that maximize shareholder equity [1] - She co-founded the fund after 5 years in high-growth supply-chain startups in San Francisco, where she led strategy and worked with venture capital firms [1] - Amrita also runs an award-winning newsletter, The Pragmatic Optimist, which focuses on portfolio strategy, valuation, and macroeconomics [1] - Her work emphasizes democratizing financial literacy and simplifying complex financial concepts [1] Investment Thesis - The analyst initiated a "buy" rating for Celsius (NASDAQ: CELH) in July with a price target of $66 [1] - The stock is down 47% from its May 2024 high [1] Disclosure - The analyst holds a beneficial long position in shares of PEP and AMZN through stock ownership, options, or other derivatives [2] - The article expresses the analyst's own opinions and is not compensated by any company mentioned [2]