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Simple Truth's® Resolution Rescue Bundles Make Keeping New Year's Resolutions Easier Than Ever
KRKroger(KR) Prnewswire·2025-01-07 14:00

Core Insights - Simple Truth® introduces six limited-time Resolution Rescue bundles to assist customers in maintaining their New Year's resolutions, particularly around Quitter's Day on January 10 [1][2][3] Customer Engagement - According to Kroger's data, 79% of customers set New Year's resolutions focused on physical health, with 58% aiming to adopt healthier eating habits [2] - The Resolution Rescue bundles are priced at 15orless,makingthemaccessibleforcustomerslookingtosustaintheirresolutions[3]ProductOfferings−Thebundlesinclude:−MocktailsBundleforalcohol−freebeverages[4]−MeatlessMealBundlefeaturingadensebeansaladforfiberandprotein[5]−Protein−PackedBreakfastBundletokickstarttheday[5]−SavorySnacksBundleformid−afternooncravings[5]−SweetTreatsBundleforguilt−freedesserts[6]−GetYourVeggiesBundleforeasyvegetableoptions[6]PromotionalStrategy−FromJanuary10toJanuary21,customerscanreceivefreedeliveryonSimpleTruth®purchasesofatleast15 or less, making them accessible for customers looking to sustain their resolutions [3] Product Offerings - The bundles include: - Mocktails Bundle for alcohol-free beverages [4] - Meatless Meal Bundle featuring a dense bean salad for fiber and protein [5] - Protein-Packed Breakfast Bundle to kickstart the day [5] - Savory Snacks Bundle for mid-afternoon cravings [5] - Sweet Treats Bundle for guilt-free desserts [6] - Get Your Veggies Bundle for easy vegetable options [6] Promotional Strategy - From January 10 to January 21, customers can receive free delivery on Simple Truth® purchases of at least 15, applicable to delivery orders of $75 or more [6][8] Brand Positioning - Simple Truth® offers over 1,500 products that are free from artificial ingredients, catering to various dietary needs including plant-based and gluten-free options [7]