Magnite(MGNI) Prnewswire·2025-01-07 14:30Core Insights - AdGood has launched a nonprofit CTV advertising platform aimed at providing affordable, high-quality TV ad space for nonprofits to enhance their outreach and fundraising efforts [1][2][4]. Company Overview - AdGood is a 501(c)(3) nonprofit organization focused on empowering other nonprofits by offering access to premium Connected TV (CTV) advertising [7]. - The platform was founded by Kris Johns, a veteran in advertising technology, and aims to transform how nonprofits connect with their communities [2][7]. Market Opportunity - There are over 1.8 million nonprofit organizations in the United States, indicating a significant market for AdGood's services [2]. - By partnering with publishers to utilize unused or unsold CTV ad inventory, AdGood creates accessible advertising opportunities for nonprofits of all sizes [7]. Advertising Impact - Nonprofits using AdGood can achieve up to 400% more impressions for the same budget compared to other platforms, maximizing their advertising impact [4]. - The platform allows nonprofits to increase awareness, engage new audiences, enhance retargeting efforts, and drive traffic to their websites through affordable CTV campaigns [2][4]. Partnerships and Support - Magnite, the largest independent sell-side advertising company, supports AdGood by providing access to donated inventory through its ad server and Streaming SSP [5][6]. - AdGood connects nonprofits with agencies to facilitate access to premium CTV inventory, enhancing the overall effectiveness of their advertising efforts [4][5].