Ezoic & The Trade Desk Partner to Empower Independent Publishing and First-Party Data

Core Insights - Ezoic has formed a strategic partnership with The Trade Desk, enhancing its position in the digital advertising ecosystem [1] - The collaboration aims to create a direct and transparent connection between Ezoic's independent publishers and The Trade Desk's advertisers, facilitating easier ad budget allocation [2] - The partnership is focused on addressing the challenges posed by the end of third-party cookies, promoting privacy-forward advertising solutions [3] Company Overview - Ezoic is an AI-driven technology platform that provides solutions for digital publishers, focusing on site monetization, speed, and content management [4] - The Trade Desk operates as a global technology platform for digital advertising buyers, offering advanced solutions across the open internet [5] Partnership Details - The partnership includes ongoing development of Unified ID 2.0, which will work alongside Ezoic's ezID platform to leverage first-party data in a privacy-conscious manner [2] - Early testing indicates that Ezoic publishers are experiencing significant revenue gains, with expectations for continued growth [2] - The integration process between Ezoic and The Trade Desk is already in progress, with deeper collaboration anticipated throughout the year [3]